One to One Interactive acquires Twelve Horses

Share this content:

One to One Interactive, a digital marketing firm based in Charlestown, MA, has acquired Reno, NV-based agency Twelve Horses. Terms of the deal, announced September 14, were not disclosed.

“The primary reason why we decided to move on Twelve Horses is that it has a really good blend of professional services on one hand and proprietary marketing intellectual property on the other,” said Jeremi Karnell, president of One to One.

He explained that the acquisition will also bolster One to One's digital practice, OTOi, and its marketing technology practice, OTOlabs.

Karnell added that the travel and leisure vertical is considered a top growth area for the combined company.

“That industry is definitely positioned for dramatic growth as the economy is poised to recover,” he said. “We've had enormous success in the travel and leisure vertical with our OTOlabs division, and had been talking about establishing more of a practice area for that industry.”

Twelve Horses fit that ambition, Karnell added, because of its “great portfolio of clients” in that vertical, mostly ski resorts in Utah and Nevada. All of Twelve Horses' clients are coming to One to One.

David LaPlante, former CEO of Twelve Horses, is serving as One to One's SVP of sales and marketing. Former Twelve Horses executives Steve Spencer and Martin Gastanaga, former president and COO at Twelve Horses, respectively, have been appointed senior executives at OTOlabs. One to One will add Twelve Horses' Reno, NV, and Salt Lake City offices to its Charlestown, MA headquarters.

Regarding layoffs as a result of the deal, Karnell added that there would be “only one position in accounting” affected.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above