One on One: Marketing to the Hispanic Community with Matthew Harris of Yahoo

Share this content:

Harris dishes on the massive growth of the Hispanic demographic, and how marketers should best approach this consumer group.

Immigration remains a hot topic politically. But, one of the largest immigrant groups, Hispanics, is poised to command more than $1 trillion by 2020, says Matthew Harris, director of sales, U.S. Hispanic at Yahoo. Harris explains the shifts in the Hispanic demographic that are catalyzing this massive growth, why marketers should pay attention to these consumers, and how brands can work to insulate themselves against anti-Hispanic backlash in today's political climate.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above