One Day Later: Direct Media, Paradysz Matera Call Off Merger

Share this content:
Just one day after saying the proposed merger between Direct Media Inc. and Paradysz Matera would move forward, Direct Media chairman/founder David W. Florence said yesterday that the merger has been called off.


"It's 180 degrees from what I told you yesterday but what I told you yesterday was the truth at the time," Florence said.


The decision was the result of a discussion yesterday between Florence and Paradysz Matera founder/CEO Chris Paradysz. In the six months since the October announcement, little progress was made.


"We had a long, long talk today, and we pretty much decided that we're both just too busy doing our own thing and we keep pushing this on the back burner," Florence said.


Both sides agreed that it was better to officially call the merger off and possibly revisit it later, he said.


Direct Media's offices are in Greenwich, CT. Paradysz is headquartered in New York.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above