On the Hudson with William Grant & Sons

Share this content:

Some William Grant & Sons executives took a small group of journalists aboard the Avanti Yacht yesterday for a trip around New York on the Hudson River.

The event promoted the company's “One day you will” campaign for Glenfiddich Single Malt Scotch Whiskey.

We viewed some of the television creative, getting a sense of how the company touches on your emotions, using backdrops such as gorgeous mountains, city views and ocean scenes.

David Bitran, senior brand manager at Glenfiddich, and Brian Kinsman, master blender, were also on board. Kinsman joined the company as a chemist and had a 10-year apprenticeship to before becoming Malt Master.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here