Omnicom specialty marketing, CRM grow in Q1

Share this content:

Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion.

The company's Q1 CRM revenue increased 7.1% year-over-year to $1.16 billion. First-quarter 2011 advertising revenue grew 4.2%, compared with the same period of last year, to $1.41 billion.

The holding company's Q1 2011 net income increased 23.6% to $201.9 million, compared with the first quarter of 2010. First-quarter operating income increased 10.7%, compared with Q1 2010, to $311.1 million.

“We're pleased with the results from Q1,” said John Wren, CEO of Omnicom, on an earnings call. “We continue to build on 2010's progress.”

The company's full-year 2010 results, reported in February, exceeded expectations, said Wren. The holding company generated $1.2 billion in revenue from specialty marketing in 2010, a 9.2% increase compared with the year before. The company's full-year 2010 revenue from CRM grew 6.5% to $4.5 billion, compared with 2009. Advertising revenue jumped 7.1% year-over-year in 2010 to $5.6 billion.

“Revenues are up in every single industry category,” said Wren. “We are pleased with the continued performance of our business.”

New York-based Omnicom owns and operates agency networks in the advertising, CRM, PR and specialty communications industries, including BBDO Worldwide, DDB Worldwide Communications Group and TBWA Worldwide.

In Q1 2011, Omnicom Group purchased Communispace, Voce Communications, Fanscape and Clemenger Group Limited.

“The Clemenger acquisition will help us expand in Asian and developing markets,” said Wren. “The acquisitions of Communispace, Voce and Fanscape will help us to expand our digital capabilities in consumer insights, analytics and social media.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above