Omnicom Q4 specialty marketing revenue up 17%; CRM increases 6%

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Omnicom Group's fourth-quarter specialty marketing services revenue increased 17.2% year-over-year to $331.3 million. For full-year 2010, the holding company generated $1.2 billion in revenue from specialty marketing, a 9.2% increase compared with the year before.

The company's revenue from CRM grew 6.5% in 2010 to $4.5 billion, compared with the previous year. Omnicom's Q4 2010 CRM revenue grew 6.2%, compared with the fourth quarter of 2009, to $1.3 billion.

Fourth-quarter 2010 advertising revenue increased 11.7% compared with 2009's Q4 to $1.7 billion. For the full year, advertising revenue jumped 7.1% year-over-year to $5.6 billion, compared with 2009.

Full-year 2010 total revenue grew by 7% year-over-year to $12.5 billion. Fourth-quarter total revenue increased 9.8% to $3.6 billion compared with the same period of 2009.

The holding company's Q4 net income increased 7.4% compared with Q4 2009 to $246.5 million. Net income for the full fiscal year, which ended December 31, 2010, increased 4.4% year-over-year to $827.7 million. Omnicom's fourth-quarter operating income increased 10% compared with Q4 2009 to $439.6 million. Full-year 2010 operating income grew 6.2% to $1.5 billion compared with 2009.

“We believe our 2010 results demonstrate significant progress,” said John Wren, CEO of Omnicom, on an earnings call announcing the results. “As we look into 2011 and beyond, we feel confident in how we're positioned. We're excited by the growth prospects we see around the globe.”

New York-based Omnicom owns and operates agency networks in the advertising, CRM, PR and specialty communications industries, including BBDO, DDB Worldwide and TBWA Worldwide.

“[The fourth quarter] was a great finish to a solid recovery year,” said Omnicom CFO Randy Weisenberger. “Overall revenue results exceeded our own expectations as we saw year-over-year growth in each of our marketing disciplines.”

The food and beverage sector generated 16% of all holding company revenue in both Q4 and full-year 2010. The company's second-largest vertical was the pharmaceutical and healthcare sector, which generated 13% of Omnicom's revenue in Q4 and in 2010.

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