Omnicom Group Elbows Into Medical Testing

Share this content:
Omnicom Group, New York, to position itself in the growing direct-to-consumer healthcare marketplace, will purchase a minority interest in Scirex, Philadelphia, a clinical trials research business valued at $60 million.


Omnicom, the corporate parent of BBDO Worldwide and DDB Worldwide advertising agencies, will pay $20 million for its stake in Scirex, which contracts consumer information, research and analysis services to pharmaceutical developers. The agreement is similar to one recently completed by Interpublic's Lowe Group, which acquired International Pharmaceutical Research, Stanford, CT, for an undisclosed amount early last month. And just last week, DJM, London, an Internet design and marketing communications company focusing on healthcare, announced it was combining forces with Mednet Media, a direct marketing agency that helps connect physicians, patients and service organizations through its medical Web site.


Tom Harrison, chairman/CEO of diversified services at Omnicom, said the industry trend of purchasing healthcare-related companies would likely continue despite the risk that conflict-of-interest issues may eventually be raised by watchdog groups. But Harrison said he didn't see any immediate publicity challenges for the advertising and marketing industry.


Harrison says Omnicom has a strategic interest in participating in the development of brands' identities as more of its competitors position themselves in the overall direct-to-consumer healthcare market.


"One never knows, but I really don't envision that there are going to be any problems in this area," says Harrison. "This is about getting involved early on in the life cycle of healthcare brands."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here