Ogilvy names new worldwide CMO

Share this content:
Lauren Crampsie
Lauren Crampsie

Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.

She will report directly to Miles Young, Ogilvy & Mather's worldwide CEO.

In her new role, Crampsie — who will continue to direct the agency's business development in North America — will now also be in charge of Ogilvy's global communications initiatives. Ogilvy has more than 450 offices around the world, Lee said.

Crampsie will replace Eleanor Mascheroni, who left Ogilvy for a position at a company located in Detroit, said Lee, who was not able to disclose the name of the Detroit company. Mascheroni was with Ogilvy for more than 10 years.

Young said in a statement that Crampsie is someone who will “be a tremendous spokesperson for the vigor of our brand in the new landscape of communications.”

Crampsie first joined Ogilvy New York in 2004 and was promoted in 2008 to become the agency's youngest business development director, said Lee. In 2010 she was promoted again to North American CMO.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here