Office Depot Executive Says Multichannel Marketing is Here to Stay

Share this content:
CHICAGO - Monica Luechtefeld, executive vice president of strategy and development at Office Depot, has no doubt that multichannel marketing and retailing is here to stay and the way to go.


The keynote speaker at the Chicago Association of Direct Marketing's 51st Annual DM Days & Expo at Navy Pier said her company fully embraced all channels, including the store, catalog, inserts and the Internet.


"Today's consumers are moving from consuming those channels to demanding something from those channels," Luechtefeld said.


She is noticing several other trends.


People are moving from larger corporations to smaller, home-based businesses. The workplace is aging and becoming more middle-aged. The nation is moving from one of majorities and minorities to one of pluralities. Technical skills are in higher demand.


Also, retailers are producing their own private-label products in competition with national brands. And consumers expect ubiquity across channels - mail, catalog, store and the Web.


"[Finally], we're seeing people moving from wired to wireless," Luechtefeld said.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here