Office Depot Adds Furniture Line

Share this content:
Office Depot Inc., Delray Beach, FL, began a marketing effort for the Christopher Lowell Collection, described by the company as a pre-coordinated office furniture and accessories system.


Lowell is an Emmy Award-winning designer, author and TV personality. The new line will be sold exclusively through Office Depot retail stores nationwide and Office Depot's catalogs and e-commerce site. It also will be marketed via direct mail.


"This is targeted to small businesses looking to enhance their professional image," said Brian Levine, public relations director at Office Depot. "We think it will help drive office furniture sales. It's also going to allow us to attract new customers since we'll be seen as more of a destination for high-quality, functional, stylish and affordable office furniture."


Rollout will occur through the first quarter of 2004.


"The Christopher Lowell Show" and "It's Christopher Lowell" are broadcast by The Discovery Channel.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here