OdoBan Maker Plans NASCAR-Themed DRTV Effort

Share this content:
Clean Control Corp. is slated to begin testing a direct-response television effort for its OdoBan product at the end of this month featuring NASCAR driver Stanton Barrett, DRTV agency Infoworx said yesterday.

Testing begins March 31, according to Boca Raton, FL-based Infoworx, which is handling the campaign. Barrett, who drives the Clean Control-sponsored #60 OdoBan Ford, will offer an endorsement in a long-format infomercial hosted by DRTV veteran Tom Jourden.

The show will offer OdoBan, a stain and odor eliminating product, for $29.95 plus $9.95 shipping. The offer includes one gallon of OdoBan concentrate, a quart of OdoBan ready-to-use solution, a gallon of OdoBan stain-control solution with eight-ounce spray bottle, and quarts of OdoBan's glass cleaner, citrus clean and degreaser.

Infoworx, which is providing turnkey services on the campaign including production, inbound telemarketing, fulfillment, media placement and reporting, plans national cable media buys. Infoworx will place OdoBan on U.S. home shopping networks and conduct international DRTV efforts as well.

Financial details of the arrangement between Infoworx and Clean Control were not disclosed.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above