Obama/McCain: the search marketing divide

Share this content:
The 2008 presidential race isn't just about red states vs. blue states. For the first time, it has also been about paid search vs. unpaid search. In a report called "Searching for the Next President," analytics firm AdGooroofound that after examining the search marketing strategies of both presidential candidates, Obama does better in natural search rankings, while McCain has done more paid search advertising. Obama ranks on the first page of unpaid results for 117 keywords, compared to 67 for McCain. AdGooroo found 226 paid search keywords being targeted by McCain, compared to 174 by Obama (including outbidding Obama for the term "Joe Biden.")

But in terms of Web site traffic, Obama is the undisputed leader. Obama sites are getting more than 20 million visitors per month, compared to about 4 million on McCain sites.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here