Obama increases search efforts

Share this content:
It seems Obama's camp has stepped up its search game. According to this posting on Reprise Media's search blog, two weeks ago Democratic Presidential candidate Barack Obama began expanding keyword bids from generic search terms and non-optimized landing pages, to more specific issue-centric keywords with corresponding landing pages.

Last week our executive editor, Sharon Goldman noted that Obama has been doing better in natural search rankings, while McCain has done more paid search advertising.

It will be interesting to see how the two candidates' search marketing evolves and changes after each of the remaining debates. Stay tuned...

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here