NY Times Debuts Ad Management Site

Share this content:
The New York Times has introduced a business-to-business Web site that allows advertising clients to manage their accounts with The New York Times Online. The site will let advertisers place reservations, submit new creative material, view upcoming or past schedules and access media kits from their desktops, according to the company.

The site, www.nytadvertising.nytimes.com, will offer public information and a private, password-protected extranet for confidential account information.

Information available to the general public includes a media kit, content and circulation information about the newspaper and its Sunday magazine, editorial and advertorial calendars, 18 rate cards covering all advertising categories, and production specifications for color and digital advertisements.

The secure extranet allows authorized advertisers to access the Times' ad system for reservations, pricing and schedules. This area will include reservations, where users may place or repeat advertisements; digital ad delivery, where users may submit or substitute advertising material directly; and "my account," where users may view upcoming or past schedules and check contract terms.

The Times said it would begin training advertisers on the system in coming weeks. Account representatives may then use the Web site's services or can continue to rely on the Times' Customer Order Fulfillment Department for service by phone, fax or e-mail.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above