NRF Predicts Economy Will Avoid Recession

Share this content:
NEW YORK -- The National Retail Federation yesterday maintained confidence that the U.S. economy would enjoy moderate growth and avoid entering a recession this year.

NRF Chief Economist Rosalind Wells said that relatively low inflationary pressures, loosening labor markets and the Federal Reserve's new focus on forestalling recession would allow the economy to regain a moderate footing.

"Our forecast is that we will experience a slowdown that, with the Fed's help, will not end in a hard landing," Wells said in the NRF's Winter 2001 Retail Sales Outlook newsletter.

The Federal Reserve earlier this year lowered interest rates, dropping the federal fund rate from 6.5 percent to 6 percent.

The NRF believes the drop should help soften the blow to the real estate market and in turn ease the pain on retailers selling home-related merchandise.
Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here