Novus Acquires Disney, Discover Magazine Files

Share this content:
Novus Marketing Inc., Valhalla, NY, yesterday took over list management of 278,000 active subscribers to Disney Magazine and 835,000 active subscribers to Discover Magazine, a Disney Publication.


Disney Magazine provides information on Disney theme parks and movies as well as vacation-planning tips. Subscribers are 70 percent female, and 68 percent have children ages 3 to 12 years old. The median age on the file is 40, and median household income is $78,000.


Discover Magazine covers popular science and technology. Its readers are 52 percent male, with a median age of 40 and a median household income of $49,000.


Geography, gender, recency, business address and source selections are available on each file. Monthly updates occur on both.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above