Nova Inks Infomercial Deal With Hawthorne Direct

Share this content:
Nova Pharmaceutical Inc., Lake Elsinore, CA, yesterday signed a direct marketing agreement with Hawthorne Direct Inc., Fairfield, IA, an infomercial ad agency.


Hawthorne will help Nova produce and air 30-minute direct response infomercials for NxTrim, Nova's flagship product.


NxTrim is a dietary supplement designed to help people lose weight.


A Web site that will reflect the features of the infomercial and include a secure online order page will support the infomercials for NxTrim, which is also distributed through 11,000 locations in the United States.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here