Nothing remains the same at Cannes

Share this content:
At Cannes, nothing will ever be the same as it was the year before--not as it pertains to the work.  Each jury breathes its own character into the Festival.  It is for this reason that you can't take to the bank what you learned from past winners to try to figure out what will win the very next year.

What will be the same?  No tables after Wednesday on the Carlton terrace.  No tried and true gurus.  No real agreement on who has "the" solution as to where the "industry" is headed.  Yes, there are solutions (3rd screen , 2nd screen, whatever).  Yes, there are possible icons (Bogusky and his non-statement, statement haircut is moving up on the inside).  And happily, yes, there are fewer whistles of disdain blown out every time American work did well.

In terms of you winning next year, don't hold back because if you think you can't win, you might.  And if you think you must win, you won't.

Final thought on DM.  I really do think everything is becoming DM.  It' all segmented.  The creativity in segmented marketing is incredible at Cannes.  And it's coming from many.  It's coming from all places.  In all languages and flavors.  And it's coming without excuses and no past baggage or useless rules.  Step up and win on your terms next year.  With any luck, I'll see you there.

-Lor Gold, Chief Creative Officer, Rivet

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here