Nonprofit Sector Sees More Direct/Interactive Donations

Share this content:
The nonprofit sector last year had direct/interactive donations and sales of $102.5 billion, the Direct Marketing Association announced this week with the release of its annual Economic Impact Study conducted by the WEFA Group. That total represents 7 percent of the total direct/interactive sales in the U.S.

The $102.5 billion is divided into three categories: donations, $80.8 billion; mail-order sales, $17.6 billion; and store traffic, $4 billion.

Membership organizations led the nonprofit sector in total revenue with direct/interactive donations and sales of $50.8 billion. Social services was the next with $28.4 billion.

According to the study, growth rates of direct/interactive expenditures is the category where the entire nonprofit sector showed the most leadership. Social services are ranked second among 51 industries and leads the nonprofit sector with a growth rate of 10.9 percent. All four of the nonprofit sectors -- membership organizations, social services, education services and museums and galleries -- were among the top 10 of the 51 industries and are all growing at a rate greater than the national average. Other findings include museums and galleries ranking first among the business-to-business sector in sales volume with a growth rate of 69.9 percent.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above