Nonprofit Briefs

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Nonprofit Alliance Debuts Web Site

The Alliance of Nonprofit Mailers, Washington, will go online May 15 with its Web site at A number of the areas on the site will be open to the public, but there will be certain parts that only the alliance's members and sponsors can access.

The site will have the latest issue of the Alliance Report posted along with back issues, breaking news and messages as well as the alliance's membership directory. It also will provide visitors with access to mailing rate charts, commonly asked questions and answers regarding nonprofit mailing.

The alliance is planning to establish external links to its members' Web sites from the list of members in the general area and in the membership directory within the members-only area.

2 Raise Organ Donor Awareness

COTA, the Children's Organ Transplant Association, Bloomington, IN, and Jiffy Lube International, Houston, have teamed up to raise organ donor awareness through a national direct mailing campaign to support their national vehicle donation program called "New Life for Your Old Car."

Starting in October, 18.5 million Jiffy Lube customers will receive a direct mail package containing educational information on organ donation and how to turn in their old cars, boats, motorcycles, airplanes, recreation vehicles and farm equipment to raise money for organ transplant operations. The program will last for two months. All Jiffy Lube customers scheduled for an oil change in October will get the direct mail piece. The second national mailing list, which will be compiled by direct mail service provider Advo, Windsor, CT, will receive the package in November.

"Our main objective with this program is to educate and raise the general public's awareness on organ donation," said Jim Yorek, vice president of COTA. "This is the largest educational direct marketing campaign we have ever done. I am hoping that this program can help raise in the neighborhood of $5 million."

Firm Helps Online Charities

PC helpware solutions provider Quarterdeck, Marina del Rey, CA, announced last month that it will commit a portion of its home page to charitable organizations to help raise support for their causes.

"We are happy to be able to give something back to our communities by donating a portion of our home page," said Suzette Henry, manager of electronic marketing at Quarterdeck.

According to Quarterdeck, close to 400,000 people visit its site every month and it is sending about 200 people a day to these organizations via their home page. The company will change the posted organization every three weeks. Among those that have taken part include the Cystic Fibrosis Foundation, Goodwill Industries and the National Association for the Visually Handicapped.

Quarterdeck selects the organizations to be posted by using the standards set by the National Charities Information Bureau (NCIB), New York, at In order to take part in the program an organization must have a Web site.

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