No One Mixes Up DMA, DM News

Share this content:
So you offered to mail an ad-free version of inMarketing and the DMA said no ("Shifting the Leadership Paradigm at DMAo05, Oct. 24). "Yes" would have been the right answer. No one mixes up the DMA and DM News. I rarely read DMA publications for news. Conversely, I always (daily) read DM News for news.

My view of the brand identity of the DMA and DM News is this: The DMA is our advocate for national policy and should inform us of its activities. The DMA offers high-quality industry training, world-class conferences and a broad spectrum of leadership forums to develop and share industry best practices. DM News is just what the name implies: news about DM.

The recent decision by the DM Club of NY to join the DMA Affiliate Network is an example of the kind of collaboration and cooperation DM News and other publications hoped for, but did not get, from the DMA - yet. Two years ago, the DM Club backed away from the table when a merger with the DMA was proposed, but the DMA went back to the drawing board and came up with a new model - a strategic alliance - that enabled our club to join forces with the DMA today in a way that makes sense for both sides. Hopefully, this same level of real cooperation will be achieved in time in the publication arena.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above