Nielsen//NetRatings debuts online video measurement service

Share this content:

Internet media and market research firm Nielsen//NetRatings yesterday debuted VideoCensus, an online video measurement service.

The VideoCensus platform combines panel and census research methodologies with an end-to-end accounting of audience size, demographic composition, engagement and competitive activity.

"Massive consumer adoption of online video has brought with it a wealth of key strategic questions from our client community," said Dave Osborn, director of Nielsen//NetRatings MegaPanel services, New York. "All these questions created a significant push for us to measure and present accurate, relevant and detailed reporting."

The VideoCensus methodology uses the Nielsen//NetRatings platform NetRatings' desktop meter and SiteCensus content-tagging technology to collect a census count of the viewing activity.

To facilitate the reporting, online video publishers, technology providers and networks attach a piece of NetRatings code to their video delivery platforms. Once enabled, this code lets the program analyzes the video data to measure viewer engagement with specific video channels, programs and clips.

Initial VideoCensus reports were released to clients in January and are available monthly. The next-generation release is due in October 2007.

"Each day seems to bring a flurry of new announcements related to online video like innovative distribution partnerships, more and more free video content becoming available online, and exciting and creative advertising opportunities being leveraged by major global brands," Mr. Osborn said. "There's no question that consumers will continue to engage with compelling video content delivered on demand through a very familiar platform: the Internet."

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here