Nielsen, Google partner to measure consumer viewing patterns online

Share this content:

The Nielsen Company and Google have partnered to measure online television viewing behavior and bring demographic data to the Google TV Ads advertising platform.

With this information, Google aims to give advertisers and agencies more detailed viewer information to help them create ads.

Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. In effect since May, the platform reports set-top box data about consumers in real time, which can evaluate the reach of an ad and lets advertisers pay only for set-top box impressions. Advertisers can use this information to measure data and make almost real time changes to their TV advertising campaigns.

Data derived from Nielsen's representative television ratings panels will give Google TV Ads advertisers the demographics of the audience.

This information is available through the existing Google AdWords report center and can be accessed 24 hours after an ad has aired.

In the future, Google and Nielsen plan to enter into other measurement partnerships in online media, though details have yet to be disclosed.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above