Nielsen, Google partner to measure consumer viewing patterns online

Share this content:

The Nielsen Company and Google have partnered to measure online television viewing behavior and bring demographic data to the Google TV Ads advertising platform.

With this information, Google aims to give advertisers and agencies more detailed viewer information to help them create ads.

Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. In effect since May, the platform reports set-top box data about consumers in real time, which can evaluate the reach of an ad and lets advertisers pay only for set-top box impressions. Advertisers can use this information to measure data and make almost real time changes to their TV advertising campaigns.

Data derived from Nielsen's representative television ratings panels will give Google TV Ads advertisers the demographics of the audience.

This information is available through the existing Google AdWords report center and can be accessed 24 hours after an ad has aired.

In the future, Google and Nielsen plan to enter into other measurement partnerships in online media, though details have yet to be disclosed.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here