Nielsen and Coca-Cola sign global contract

Share this content:

Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.

Nielsen will provide the bever­age conglomerate information on consumer purchase behavior, product movement, pricing strat­egy, media spending, consumer targeting and TV ratings.

It will also provide analyti­cal tools, cross-country report­ing, customized research and Nielsen Answers, the company's tech-based business intelligence platform.

“This is truly a win-win,” said Mark Greatrex, SVP of still bever­ages at The Coca-Cola Company, in a statement. “At Coca-Cola, we benefit from increased productivity, improved market insights as cost savings as we continue to grow our business. With Nielsen as our part­ner, we've forged an impactful and collaborative relationship that will only help us continue our success — across the globe.”

The two companies have been working together for 70 years. Neither could be reached for com­ment in time for press.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above