Nielsen and Coca-Cola sign global contract

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Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.

Nielsen will provide the bever­age conglomerate information on consumer purchase behavior, product movement, pricing strat­egy, media spending, consumer targeting and TV ratings.

It will also provide analyti­cal tools, cross-country report­ing, customized research and Nielsen Answers, the company's tech-based business intelligence platform.

“This is truly a win-win,” said Mark Greatrex, SVP of still bever­ages at The Coca-Cola Company, in a statement. “At Coca-Cola, we benefit from increased productivity, improved market insights as cost savings as we continue to grow our business. With Nielsen as our part­ner, we've forged an impactful and collaborative relationship that will only help us continue our success — across the globe.”

The two companies have been working together for 70 years. Neither could be reached for com­ment in time for press.

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