NHL Picks ICongo for BTB Exchange

Share this content:
The National Hockey League has selected business-to-business e-commerce systems provider iCongo to exclusively create, implement, manage and host the NHL Online Exchange, an NHL-branded business-to-business portal and trading exchange.


The NHL said this exchange will be the first for a professional sports league. It will provide participating NHL retailers and licensees with an e-commerce platform to buy and sell NHL licensed merchandise over the Internet and receive targeted NHL content, news and promotions.


The NHL also will be able to communicate regularly with its retail buyers and licensees through the exchange's marketing and content management tools, including e-mail campaigns, online newsletters and the extranet.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here