NHL Picks ICongo for BTB Exchange

Share this content:
The National Hockey League has selected business-to-business e-commerce systems provider iCongo to exclusively create, implement, manage and host the NHL Online Exchange, an NHL-branded business-to-business portal and trading exchange.

The NHL said this exchange will be the first for a professional sports league. It will provide participating NHL retailers and licensees with an e-commerce platform to buy and sell NHL licensed merchandise over the Internet and receive targeted NHL content, news and promotions.

The NHL also will be able to communicate regularly with its retail buyers and licensees through the exchange's marketing and content management tools, including e-mail campaigns, online newsletters and the extranet.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above