NFL drafts Grey New York for branding

Share this content:

The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create a comprehensive multichannel branding campaign that will integrate all of its properties. The campaign will include TV, digital marketing and fan affinity programs.

Grey's win was the result of a creative review; NFL solicited ideas from BBDO Worldwide, which handled the bulk of NFL's advertising; Ogilvy & Mather Worldwide and TBWA\Chiat\Day.

“We have wanted to create a single brand campaign throughout the league for years, but we've never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness,” said Mark Waller, senior VP of marketing and sales at the NFL. “Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties.”

The assignment consolidates all NFL marketing efforts in a single brand message.

“We are delighted to be tapped by the NFL, a great American brand, to create an integrated, new brand campaign, encompassing all of the league's key business units including media, consumer products and e-commerce efforts,” said Jim Heekin, chairman and CEO of Grey Group, in an e-mail.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above