NFL drafts Grey New York for branding

Share this content:

The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create a comprehensive multichannel branding campaign that will integrate all of its properties. The campaign will include TV, digital marketing and fan affinity programs.

Grey's win was the result of a creative review; NFL solicited ideas from BBDO Worldwide, which handled the bulk of NFL's advertising; Ogilvy & Mather Worldwide and TBWA\Chiat\Day.

“We have wanted to create a single brand campaign throughout the league for years, but we've never seen an idea from an agency that addressed all of our varied business issues with equal effectiveness,” said Mark Waller, senior VP of marketing and sales at the NFL. “Grey presented us with creative that promises to pay tribute to our sport and fans and resonate across media channels to further drive consumption of each of our properties.”

The assignment consolidates all NFL marketing efforts in a single brand message.

“We are delighted to be tapped by the NFL, a great American brand, to create an integrated, new brand campaign, encompassing all of the league's key business units including media, consumer products and e-commerce efforts,” said Jim Heekin, chairman and CEO of Grey Group, in an e-mail.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above