NextMark mailing list generation technology awarded patent by USPTO

Share this content:

The US Patent and Trademark Office just issued NextMark a patent for a series of new techniques the list technology company has invented for choosing mailing lists.

The USPTO has raised the bar even higher in recent years on business method patents like this. To issue a patent, it has to be very innovative and useful.

"We are honored by this recognition," said Joseph Pych, president of NextMark. [The tool] makes the job of finding good, responsive lists easier. It's similar to Amazon's "people who bought this book also bought these others" where the Web site suggests ideas for other lists with similar characteristics."

More than 40 percent of the success of any given campaign is attributable to the list. So, it's critically important to use the right ones.

"We did this because with rising postage rates and waning tolerance of junk mail and spam, it's more important than ever to send your marketing promotions to recipients who welcome your offer," Pych said.

NextMark filed for the patent seven years ago. It finally got to review and was issued this week.

The patent describes a method for generating a highly targeted mailing list of prospective customers for a list purchaser at least partially based on successful prospect lists previously used by the list purchaser, prospect lists used by related list purchasers, current customers of the list purchaser, or any combination of this data.

The systems and methods of the present invention are particularly suited to network-based prospect list services that provide prospect lists from a database to direct marketers over the Internet.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above