NextMark mailing list generation technology awarded patent by USPTO

Share this content:

The US Patent and Trademark Office just issued NextMark a patent for a series of new techniques the list technology company has invented for choosing mailing lists.

The USPTO has raised the bar even higher in recent years on business method patents like this. To issue a patent, it has to be very innovative and useful.

"We are honored by this recognition," said Joseph Pych, president of NextMark. [The tool] makes the job of finding good, responsive lists easier. It's similar to Amazon's "people who bought this book also bought these others" where the Web site suggests ideas for other lists with similar characteristics."

More than 40 percent of the success of any given campaign is attributable to the list. So, it's critically important to use the right ones.

"We did this because with rising postage rates and waning tolerance of junk mail and spam, it's more important than ever to send your marketing promotions to recipients who welcome your offer," Pych said.

NextMark filed for the patent seven years ago. It finally got to review and was issued this week.

The patent describes a method for generating a highly targeted mailing list of prospective customers for a list purchaser at least partially based on successful prospect lists previously used by the list purchaser, prospect lists used by related list purchasers, current customers of the list purchaser, or any combination of this data.

The systems and methods of the present invention are particularly suited to network-based prospect list services that provide prospect lists from a database to direct marketers over the Internet.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here