Nextera Unit Launches Ad Campaign

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Nextera Enterprises Inc.'s Sibson & Co. unit, Chicago, yesterday launched its "Are You Dangling Carrots in Front of Carnivores?" advertising campaign to promote its new e-pay service.


The service helps companies with employee talent, cash and equity compensation issues connected to online business operations.


The campaign includes yesterday's publication of the first of several advertisements in The Wall Street Journal.


The company is initially focusing on e-businesses within large companies but is planning a direct mail campaign to national and international executives.

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