NextCard, ONElist Enter Marketing Agreement

Share this content:
ON WEB 11/2/1999

FinancialBriefs1108 (hamstra)

NextCard, ONElist Enter Marketing Agreement

By Mark Hamstra

NextCard, an online purveyor of Visa credit cards, sealed a marketing agreement with ONElist, Redwood City, CA, a provider of Internet communities.

Under terms of the agreement, NextCard, San Francisco, will offer customized affinity card products and promotions to specialized communities within ONElist, which has 8 million members in some 250,000 free online discussion groups.

Mark Maxwell, director of business development for ONElist, said the NextCard Visa is being promoted through banner ads on the site, in addition to targeted banners within some individual communities where NextCard is offering affinity card products related to sports and animals. In the Animal Channel campaign, for example, customers can select a Visa card that has a submitted photo, or they can choose a default card that has standard pictures of cats and dogs. NextCard also is promoting its products through "run-of-text" e-mail messages.

Current promotions include a coupon for $50 off custom golf clubs from to ONElist's Sports Channel, and a $20 donation to Canine Companion for Independence on the Animal Channel.

NextCard had been testing with ONElist since Aug. 1, Maxwell said.

Also, Meaghan Dixon, public relations manager at ONElist, said the company was planning to announce an "innovative opt-in program" with some business partners next week.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above