Newspaper Coalition Starts Web Site

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The Newspaper Target Marketing Coalition, an association representing some of the nation's largest local mailers, yesterday launched

"This Web site should allow the newspaper industry, the mail industry and our advertisers to more efficiently learn about us," said Dory Trinka, direct marketing director of The Miami Herald, NTMC's current president. "It will also give us a way to disseminate breaking news and other information more rapidly to our members and the industry."

The coalition consists of major-market newspapers that operate shared and targeted non-subscriber advertising distribution programs. Members offer targeted coverage down to the ZIP code, and almost all offer coverage down to the postal carrier route. Most members also offer solo mailing programs that can be targeted on a household basis using demographic and psychographic data. Members also offer turnkey solo mailing programs, data processing and analytic services.

Members include The Miami Herald, the Washington Post, the Akron Beacon-Journal, The Dallas Morning News, the Chicago Tribune and Newsday.

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