News Corp. to Buy Stake in Healtheon/WebMD

Share this content:
News Corp., New York, yesterday said it will invest more than $1 billion in Healtheon/WebMD, Atlanta, which will make it by far the biggest investor in the online healthcare destination with a 10.8-percent stake.


The deal gives Rupert Murdoch's News Corp. entry into the healthcare market, while expanding the target audience for Healtheon/WebMD through News Corp.'s broadcast and print properties. News Corp. will also commit a total of $700 million in advertising to Healtheon/WebMD over the next decade. It is unclear how much of that will be dedicated to direct marketing. News Corp. will provide an additional $100 million for a 50-percent stake in a new international venture that will sell Healtheon WebMD products.


Healtheon and WebMD, whose merger was final last month, also have a stable of heavyweight strategic partners that include DuPont, Microsoft, Intel, CNN, and Reader's Digest.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here