News Byte: Yahoo Debuts Mobile Search and Native Ad Platform

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Yahoo Gemini aims to improve native advertising across Yahoo's network.
Yahoo Gemini aims to improve native advertising across Yahoo's network.

Tech giant Yahoo recently announced Yahoo Gemini, a new service launching through the company's existing ad manager platform.

Yahoo Gemini will serve as a one-stop shop for advertisers looking to buy mobile search ads and native ads across Yahoo's network, and will allow advertisers to manage and optimize spend across the two channels.

Yahoo Gemini also seems to be one of the first pieces of technology aimed at creating the seamless content and ad experiences Yahoo CEO Marissa Mayer discussed during her keynote at the International Consumer Electronics Show earlier this year.


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