News Byte: Yahoo Debuts Mobile Search and Native Ad Platform

Share this content:
Yahoo Gemini aims to improve native advertising across Yahoo's network.
Yahoo Gemini aims to improve native advertising across Yahoo's network.

Tech giant Yahoo recently announced Yahoo Gemini, a new service launching through the company's existing ad manager platform.

Yahoo Gemini will serve as a one-stop shop for advertisers looking to buy mobile search ads and native ads across Yahoo's network, and will allow advertisers to manage and optimize spend across the two channels.

Yahoo Gemini also seems to be one of the first pieces of technology aimed at creating the seamless content and ad experiences Yahoo CEO Marissa Mayer discussed during her keynote at the International Consumer Electronics Show earlier this year.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here