News Byte: Yahoo Debuts Mobile Search and Native Ad Platform

Share this content:
Yahoo Gemini aims to improve native advertising across Yahoo's network.
Yahoo Gemini aims to improve native advertising across Yahoo's network.

Tech giant Yahoo recently announced Yahoo Gemini, a new service launching through the company's existing ad manager platform.

Yahoo Gemini will serve as a one-stop shop for advertisers looking to buy mobile search ads and native ads across Yahoo's network, and will allow advertisers to manage and optimize spend across the two channels.

Yahoo Gemini also seems to be one of the first pieces of technology aimed at creating the seamless content and ad experiences Yahoo CEO Marissa Mayer discussed during her keynote at the International Consumer Electronics Show earlier this year.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above