News Byte: Pegasystems Names Tas CMO

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Pegasystems' Robert Tas
Pegasystems' Robert Tas

Pegasystems has announced the appointment of Robert Tas as CMO and SVP. He comes to the provider of marketing management software from JP Morgan Chase, where he led digital marketing efforts for JP Morgan's wholesale banking business and Chase's consumer unit.

Tas, 45, is a digital marketing veteran, having worked at such companies as Tacoda Systems, Sybase, and CommerceOne. He serves on the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.

“I believe that our organization will especially benefit from his proven ability to help grow brands globally in the technology industry, as well as his extensive experience in client side marketing initiatives," said Pegasystems Founder and CEO Alan Trefler in a statement.

Pegasystems is the provider of the Better Business Software suite, which includes the Build for Change platform that helps marketers identify new business opportunities.

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