News Byte: Marketo To Acquire Insightera

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Automation: the way forward.
Automation: the way forward.

Marketo announced today that it has signed a definitive agreement to acquire Insightera, a real-time personalization platform for websites and mobile applications. Financial terms were not disclosed.

Marketo characterized the move as adding a needed enhancement to its cloud-based marketing automation platform.

“By augmenting our marketing automation with Insightera's real-time personalization, we are delivering on our vision to unify disparate channels and create timely individualized relationships,” said Marketo President and CEO Phil Fernandez in a press release.

Additionally, Marketo said that Insightera's Israeli office will form the foundation of an innovation center focusing on Big Data and predictive analytics.

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