News Byte: Infogroup Launches Lifecycle Marketing Unit

Share this content:
Infogroup CEO Mike Iaccarino
Infogroup CEO Mike Iaccarino

Infogroup today announced the launch of Yes Lifecycle Marketing, a re-integration of existing company assets in an effort to provide a single SaaS platform for marketers to tailor messages to customers based on their transactional lifecycles.

Infogroup's Yesmail unit will be incorporated into the new business, which will be headed by Yesmail President Michael Fisher. In addition to Yesmail, Yes Lifecycle Marketing will comprise two other solutions for marketers: Yes Agency Services to provide strategic and creative executions and Yes Data and Technologies Services to provide data analytics for real-time marketing programs.

“Yes Lifecycle Marketing seamlessly integrates a wide array of professional services with leading data and technology to deliver real-time and personalized marketing campaigns in one stand-alone business unit,” said Infogroup Chairman and CEO Mike Iaccarino in a statement announcing the organizational change.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above