News Byte: IgnitionOne Acquires Knotice

Share this content:
Acxiom To Launch AboutTheData.com
Acxiom To Launch AboutTheData.com

Cloud-based digital marketing company IgnitionOne recently announced its acquisition of Knotice, a data management company.

This is IgnitionOne's first acquisition and it adds data management and multichannel digital messaging—such as email marketing automation—to the company's existing digital platform.

Knotice will bring its first-party data collection and consolidation capabilities, along with its email marketing CRM, to IgnitionOne. Knotice recently gained recognition as a strong performer in "The Forrester Wave: Data Management Platforms, Q3 2013."

“The acquisition of Knotice is consistent with our vision of bringing speed and simplicity to marketers through centralized data that automates the process of delivering the right message to the right user at the right moment at the most efficient cost,” IgnitionOne CEO Will Margiloff said in a statement.

The newly combined company boasts more than 420 employees in 17 international offices.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here