News Byte: IgnitionOne Acquires Knotice

Share this content:
Acxiom To Launch AboutTheData.com
Acxiom To Launch AboutTheData.com

Cloud-based digital marketing company IgnitionOne recently announced its acquisition of Knotice, a data management company.

This is IgnitionOne's first acquisition and it adds data management and multichannel digital messaging—such as email marketing automation—to the company's existing digital platform.

Knotice will bring its first-party data collection and consolidation capabilities, along with its email marketing CRM, to IgnitionOne. Knotice recently gained recognition as a strong performer in "The Forrester Wave: Data Management Platforms, Q3 2013."

“The acquisition of Knotice is consistent with our vision of bringing speed and simplicity to marketers through centralized data that automates the process of delivering the right message to the right user at the right moment at the most efficient cost,” IgnitionOne CEO Will Margiloff said in a statement.

The newly combined company boasts more than 420 employees in 17 international offices.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above