News Byte: Grdodian Named CEO of Reach Marketing

Share this content:
New Reach CEO Greg Grdodian
New Reach CEO Greg Grdodian

Reach Marketing has named partner and database industry veteran Greg Grdodian its Chief Executive Officer. Grdodian helped pioneer the move of the list brokerage business into digital channels during 16 years with Infogroup/Edith Roman.

"The industry has experienced transformational change and this is a remarkable opportunity to apply Greg's solid understanding of the science of direct marketing to the emerging field of digital and inbound marketing," says Reach Chairman Stevan Roberts. "The challenge is to reach anyone, anytime, anywhere and Greg's an innovative leader who takes full advantage of all the latest technologies and media channels."

In a recent article on email marketing in Direct Marketing News, Grdodian stressed the importance of database management. "Relevance is king, it remains the key component to a successful campaign and low attrition rates," he commented. "Simply put, when a company's relevance to the recipient's professional or personal needs are met, the chance for success is high and the likelihood of an opt-out is low."

Before joining Reach in 2012, Grdodian was credited with securing triple-digit audience growth at Crain Communications by optimizing the company's digital products and services.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above