News Byte: Good Old Toys Are Tops Among Kids

Share this content:
News Byte: Good Old Toys Are Tops Among Kids
News Byte: Good Old Toys Are Tops Among Kids

With each passing holiday season, marketers of tech toys and gadgets wish more and more for higher placement on children's holiday wish lists. Kids, meanwhile, still just want dolls and toy trucks for Christmas.

Twenga, a British retail search engine, released the results of its Dream Toy List 2013 today, and topping it were role-play items such as doll carriages, play kitchens, and kid's dressing Tables. The Vtech Inno Tab 3S kid's tablet, meanwhile, failed to crack the top 200, and "play kitchen" saw 68% more search traffic that the Xbox 360 game console.

“The fact that a video game console is less popular than a play kitchen is quite surprising,” says Herbert Kribiehly, marketing director of Twenga, which monitors search traffic during the holiday season.

It's not a new juvenile backlash against technology. Last year traditional games like dominoes and Scrabble topped the list and in 2011 it was soft toys.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here