News Byte: Erin Matts hired as CMO of Omnicom's Annalect

Share this content:
News Byte: Erin Matts hired as CMO of Omnicom's Annalect
News Byte: Erin Matts hired as CMO of Omnicom's Annalect

Who is it: Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division. Matts joins Annalect from Glam Media, where she served as SVP and chief digital marketing officer.

What's her role: She will direct all sales and marketing efforts for Annalect worldwide, and will be responsible for defining the data platform's value proposition in the marketplace.

WIIFM? Matts joins a roster that includes more than 400 digital and analytic professionals worldwide, charged with leveraging consumer insights and media data to increase the efficiency and impact of marketers' media investments.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above