News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

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News Byte: DreamWorks Animation Appoints Dawn Taubin CMO
News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

Who it is: Entertainment industry veteran Dawn Taubin has joined DreamWorks Animation as chief marketing officer. Taubin replaces former CMO Anne Globe, who stepped down after 17 years with the company to launch her own consulting business.

What's her role: Taubin will run all of the studio's marketing, including theatrical, TV, and global brand initiatives.

Where she was prior: Taubin most recently ran her own consulting firm, Cinema Vision. Prior to that she was president of marketing for Warner Bros., during which the studio reached the $1 billion mark at the domestic box office every year due in part to such blockbusters as the Harry Potter series, the Oceans series, and Batman Begins and Academy Award-winning films The Departed, Happy Feet, and Million Dollar Baby. Taubin also held positions with MGM/UA Communications and Warner Amex Cable Communications.

Why she was appointed: “Dawn's vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” DreamWorks Animation CEO Jeffrey Katzenberg said in a statement. “Her passionate and knowledgable leadership will be integral to the company's growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”

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