News Byte: Demandbase Introduces B2B Retargeting Tool

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Demandbase's Golec
Demandbase's Golec

Demandbase today launched B2B Retargeting, an enhancement of its Company-Targeted Advertising solution that fires real-time, personalized ads based on website activity.

The Demandbase solution does not retarget all website visitors, according to the company, but only those individuals at companies exhibiting clear buying intent. The company claims that the solution gives advertisers the capability to capture and take action on otherwise undetected signals of buying intent from target accounts.

“B2B marketers have been limited by the constraints of a consumer-centric model where an individual makes the decision to buy,” says Demandbase CEO Chris Golec. "By using a solution specifically tailored to the B2B buying process, we're giving businesses the opportunity to influence multiple people involved in a corporate purchasing decision.”

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