News Byte: Comcast Expanding Global Ad Delivery Through Partnership

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New partnership a win-win for Adstream and Comcast
New partnership a win-win for Adstream and Comcast

At more than 10,000 clients, cable and internet service provider Comcast is something of a domestic powerhouse in broadcast ad delivery with its AdDelivery service. Through a newly forged partnership with global ad tech provider Adstream, Comcast AdDelivery now serves international marketers.

The partnership will expand the distribution for both companies, enabling Adstream to reach the United States and Comcast's AdDelivery to reach international markets such as Australia, Europe, Latin America, and New Zeland.

In addition to the increased reach, the partnership will grant marketers increased visibility and control of their advertising asset distribution, plus real-time reports on assets. 

“We're going to be a candidate for driving the transfer of video assets from point of origination to destination for anyone moving linear video assets,” says Todd Porch, VP and general manager of Comcast AdDelivery. “This is not just us passing off information. It's a deep integration,” adds Gerry Sutton, CEO of Adstream.

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