News Byte: Coldwater Creek Hires New SVP, CMO

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News Bytes: Coldwater Creek Hires New SVP, CMO
News Bytes: Coldwater Creek Hires New SVP, CMO

Coldwater Creek announced the appointment of Deborah Cavanagh as SVP and CMO yesterday. Cavanagh will start fulfilling her duties September 16.

"I am excited to join Coldwater Creek and to be part of the revitalization of this brand,” Cavanagh stated in a press release. “There is a meaningful opportunity to continue to reengage our core customers, and connect with new ones through strategic and creative marketing campaigns. I look forward to working with the talented team at Coldwater Creek to create compelling and differentiated marketing campaigns to enhance brand awareness and customer loyalty."

Before joining the women's accessories and apparel retailer, Cavanagh served as SVP of brand marketing for LOFT where she repositioned and distinguished the brand from Ann Taylor Loft. She also made her mark on the publishing industry by serving as associate publisher of creative services for VOGUE and holding a multitude of marketing positions at Conde Nast Traveler, Harper's Bazaar, Men's Health, and SELF.

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