News Byte: Alliance Data Retail Services Appoints New CMO
Jami Dewolf, CMO at Alliance Data Retail Services
Data-based marketing solutions company Alliance Data announced in a release today the appointment of Jami Dewolf as CMO for its Retail Services business. As CMO, Dewolf will manage analytics, brand and digital marketing, customer insights, and strategic innovation for the company.
Dewolf is a 20-year veteran and has held executive positions with many popular brands, including Nabisco and PepsiCo. Most recently she served as EVP at Victoria's Secret, a division of L Brands Inc., where she led the company's Enterprise Customer Marketing and Strategy and Integration teams. She was also one of the few executives responsible for implementing process and product strategy across five business units.“Jami has a proven track record of delivering outstanding results,” Melisa Miller, president of Alliance Data's Retail Services, said in a statement. “We look forward to the contributions Jami will make toward the achievement of our client satisfaction and business growth goals.”