Newgen to Provide CRM System to Volkswagen

Share this content:
Newgen Results Corp., San Diego, and Volkswagen of America Inc. announced yesterday that more than 1,000 Volkswagen and Audi dealers in the United States and Canada are going to be able to participate in a direct mail promotion and teleservices system with what Newgen calls "a proven track record for enhancing customer retention and brand loyalty."

Volkswagen will be using Newgen's service-oriented RESULTS customer relationship management technology.

The marketing system starts when a customer makes a purchase and extends through the entire ownership cycle of service/warranty to the next purchase.

The RESULTS CRM process begins with data purification to remove data errors. RESULTS will then assist the dealers in promoting customer retention through timely and accurate dissemination of information via e-mail, letters and teleservice activity.

The RESULTS system will replace the mail-only service reminders provided to Volkswagen of America by Computer Care, a division of ADP Dealer Services that Newgen acquired in November 1999.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above