New Sweepstakes Mailing Requirement Now In Effect

Share this content:
Yesterday marked the day that all sweepstakes mailings were required to provide information that will allow consumers to have their names removed from such mailing lists.


This new requirement is the last provision of the Deceptive Mail Prevention and Enforcement Act, which was signed into law on Dec. 12, 1999.


"Consumers who receive sweepstakes mailings will now have the option of asking to be removed from these mailing lists," said Sen. Susan M. Collins, R-ME, who co-sponsored the legislation. "No longer will sweepstakes companies be able to flood the mailboxes of individuals who don't want these mailings."


Companies sending sweepstakes or contest mailings are now required to display a clear and conspicuous notice in each mailing that includes the address or toll-free phone number that consumers can contact to have their names removed from future mailings of that company. Each company must have a system in place to remove names within 60 days.


Under the new sweepstakes law, mailings must clearly state that a purchase is not necessary to enter a sweepstakes and that a purchase will not improve the chances of winning.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here