New Roads Picks Up AllStar Marketing as Fulfillment Client

Share this content:
DALLAS -- New Roads Inc. is expected to announce today at the National Conference on Operations & Fulfillment that it has signed a multiyear agreement to do customer service, product fulfillment and freight management for AllStar Marketing.


New Roads, Greenwich, CT, will handle AllStar Marketing's business-to-consumer and business-to-business orders.


Through partnerships with credit card companies, AllStar Marketing offers consumers upsell items such as sports memorabilia, lamps and flashlights via the partners' direct mail pieces. AllStar Marketing, Elmsford, NY, also offers its products to small bricks-and-mortar retailers, which usually order one or two 25-item packs to resell.


New Roads has 13 fulfillment houses and seven call centers across the United States. The company has more than 200 clients, including AOL.com, Victoria's Secret, Godiva and Procter & Gamble.


Terms for its deal with AllStar Marketing were not announced.


The NCOF kicked off yesterday and runs through Wednesday.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above