New FDA Commissioner Promises DTC Ad Crackdown

Share this content:
The newest commissioner at the Federal Drug Administration has promised to deliver a painful wake-up call to purveyors of misleading drug advertisements, wire services reported yesterday.


In his first meeting with reporters, FDA commissioner Mark McClellan said the agency would take more aggressive action to tackle drug ads that promise more than they can deliver, particularly in the diet supplement industry, according to reports. The FDA has come under fire recently for what critics say is a slow response to misleading drug ads, and it recently came to light that a Bush administration policy requires FDA lawyers to review every warning letter prior to mailing.


McClellan told reporters that the FDA would go beyond warning letters in the future and would not rule out court action, wire services reported.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here