New Custom Publishing Study is Good News for Journalism Grads

Share this content:

Recent journalism graduates can look toward custom publishing for good news in entering the ever-competitive publishing world.

A new study from the Custom Publishing Council , an organization representing custom publishers in North America, and the Publications Management newsletter, claimed growth in individual areas of custom publishing and overall spending has led custom publishers to their fifth consecutive year of growth.

The research was conducted by mail, targeting a random sample of companies across all industries. It generated 200 respondents.

Results of the study show an increase in the demand for specialists with editorial and design experience, the number of professionals on staff and an eliminated pay gap between small and large companies.

According to the study, an all-time high was reached this year in the amount of staff time spent on custom publishing. Another peak was also reached in the level of productivity, which is measured by the number of unique pages produced per full-time employee.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above