New Click Forensics feature targets trademark issues

Share this content:

Click Forensics, a pay-per-click traffic quality management and click fraud prevention service provider, has added a new feature to its Click Forensics for Advertisers solution called the Trademark Use report.

This technology will identify potential trademark abusers who use well-known brand names to generate PPC traffic.

Paul Pellman, CEO of Click Forensics, said the technology was developed because click fraud in search is a growing concern for clients.

“Not only are we uncovering and identifying sites that may be pirating well-known brands, but we're also quantifying the impact,” he said. “We know how much clients are spending on pirated traffic so we give them the ability to exclude that spend from the campaign and give them an idea as to where to better focus their search efforts.”

The report works by identifying registered domains using trademarked names. Essentially, the offenders would register domains containing trademarked names and then display ads on them that generate traffic and PPC ad revenue. Consumers would often see these results if they mistype a Web site URL and are then directed to a different site with numerous ads and pop-ups.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here